Encouraging more people to cycle

Image from Treehugger

The overall goal of the strategy is to encourage more people to cycle more often.

In particular there are two main groups which we hope will benefit.

The currently discouraged

There is currently a great deal of interest in cycling due to a number of reasons including; environmental concerns, the ever rising cost of petrol and of course sporting success in Le Tour and the Olympics. However a lot of those interested in making cycling a part of their normal lives are discouraged by the prospect of riding on busy congested roads with fast moving and large motor vehicles.

This group includes many children who could cycle to school if there were safe routes away from traffic for them to use.

Image from And Bike


There are currently a not inconsiderable number of people who cycle to the station as part of the daily commute. This strategy aims to make their commute a safer, faster, more joined up journey with fewer points of conflict between them and the motor traffic they currently share the road with.

3 thoughts on “Encouraging more people to cycle

  1. Joe D

    I would suggest using the word “enabling” instead of, or at least before, “encouraging”. Politicians of the libertarian Tory variety will tell you that it’s not their job to “encourage” people to do anything, and are quite likely to dismiss it as “state intervention” into our “choices”.

    When, in fact, choice is exactly what it’s all about: the fact that the way things are currently severely limits people’s mobility choices, and it’s the politicians’ job to enable people’s currently suppressed choice to cycle.

    Otherwise, I like your strategy (and especially that you’ve put it on the web properly instead of just hiding it in a PDF!).

  2. Michael Cahn

    I think it is important to include the notion of equity in this section. The argument would diagnose a poverty of transport choices (often correlated with property prices and distance from local centres). The political goal would be to offer a more people a choice of vehicle and transport. Politicians should find it easy to support the idea of giving more people the ability to choose between different modes of transport.
    This arguments connects well with the public health concerns which have established that transport poverty and poor health are often connected.
    It could also addresses some of the social resentment which can occur when the use of the bicycle is mis-represented as a crazy middle class idea, bearded, PhD-ed, from a different planet almost.

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